Google Search Engine Ranking – How To Improve
For any individual or business starting a website, generally the first question they ask is, “How can I improve my Google Search Ranking and get on the first page of Google?”
Why is this so important?
There are 54,892 Google searchers per second! That’s some intense search volume and gives you an idea of what you’re up against in terms of ranking in organic search for a particular keyword.
Organic Search Results Vs. Paid Search Results
One important distinction to note is that when you’re talking about being on the first page of Google search engine rankings, you are talking about what are called the organic rankings.
Like those free-range eggs you pay extra for at the store, organic in this case means free of additional cost for promotion, surviving in the wild. They are also preferred by searchers – 90% of clicks on a page are allocated towards organic search results, rather than the paid Google AdWords, which function on a “Pay Per Click” (or PPC) basis.
PPC literally means that if you spend money to run a Google AdWords campaign, every time someone clicks on your link, you pay Google a certain amount of money. That amount is determined by the bid price, which is set by your competitors/the market and is what Google charges. For a low-value keyword (“temporary fencing in omaha nebraska“), you could spend 10 cents or less per click. For a high-value keyword (“health insurance”) you could pay hundreds of dollars.
Keyword Research – Why It’s Important For Your Google Search Engine Ranking
Based on your business objectives, you want to brainstorm a list of 5-10 terms that a potential customer would enter into Google to find your services. And from there, figure out which of those keywords have the most value to you. You can spend five minutes doing this, or take a more plodding approach.
Once you have determined your list, use a keyword research tool to find out how many searches are being performed (locally and nationally) for your keywords. Google Keyword Planner is free and very good. Jaaxy is another good keyword research tool. SEM Rush is a recognized name in the SEO industry as well. Ideally, you want to use more than one tool to verify the number of interest/searches per month to get an average.
Once you have the search volumes in front of you, you can then determine which keywords you can rank for the easiest, and which ones are the most competitive. Then, you start creating content around your keywords with the specific goal of ranking for those keywords.
From here on out is why Search Engine Optimization specialists get paid to do what they do. SEO is an entire discipline unto itself and is more like artwork than most people realize.
SEO is also only one part of a comprehensive digital marketing strategy. Download our free e-book below to get additional tips on search engine optimization and other important topics like why responsive design is necessary for SEO, how site structure impacts the way Google and Bing index your content, and how to rank for Google/Bing image search as well as general web queries.